From the brand

Making life easier.

Born from real parenting challenges, Ickle Bubba was created to make family life simpler, stylish, and more affordable. We design every product with real parents in mind — combining smart features, trusted safety, and everyday comfort. From travel systems to nursery furniture, our mission is to help you boss your budget and enjoy every moment of the journey.
Testing, testing...

Safety is at the heart of everything we do.

Our nursery products meet rigorous British and European safety standards, and our car seats comply with ECE R129 (“i-Size”) or R44 regulations. We partner with trusted manufacturers and test every product thoroughly.
Explore the Bubba Range
Making a real impact...

We care for both families and the planet. That’s why we work to reduce emissions, plant trees, and support sustainable projects that make a difference worldwide.

Love it longer...

From newborn to toddler, our travel gear and cot beds are designed to grow with your little one, built to last and support every stage of their early years.

Your style, your Bubba...

Personalise your travel system with a choice of chassis, fabric colours, and optional leatherette accents to create a look that’s truly your own.
Making Parenthood Easier

Trusted by parents, loved by little ones.

Product Description

Super Compact

Space-Saving Design

Slim, quick-fold design and multiple stylish colours complement any dining space.
Flip & Collapse

Fold in Seconds

With a simple flip motion, the highchair folds quickly for instant storage.
Tray Included

Simple to Wipe Clean

Removable tray makes access easy and keeps cleanup quick and hassle-free.

Compact, Safe & Stylish

Flip Magic Fold Highchair – Easy Mealtimes

Quick-fold, space-saving highchair designed for comfort and safety. Includes 5-point harness, footrest, and removable tray. Wipe-clean cover and super slim 7cm fold make it perfect for stylish kitchens. Suitable from when baby can sit up to 15kg.